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A little piece of home on the open seas. 

A little piece of home
on the open seas. 

A little piece of home on the open seas. 

AGENCY

UIEvolution

CLIENT

Princess Cruises

ROLES

Lead product designer
User experience design

LAUNCHED

June 2013

THE PROJECT

In 2013 Princess Cruise Lines partnered with UIEvolution to bring the next generation of in-room entertainment and digital signage.

Not willing to take a standard, traditional approach, Princess Cruise Lines wanted to bring an experience unrivaled in Cruise and Hospitality with a clear platform to build to their future vision of technology. 

The result was an HTML5-based TV solution designed to improve the passenger experience. The smart, interactive TVs can be extended to support a host of innovative features for passenger and crew TVs. These include screen shifting live TV; transferring movies and music to the passenger’s smartphone or tablet; onboard digital signage and mapping; dining menus; and the ability to book onboard activities from in-cabin TVs, smartphones or personal mobile devices.

As the primary designer on the project, I led the design under the guidance of my creative leadership team. In addition, I created the overall user flow, visual style guide, and user interface design. 

The project launched in June 2013.

In 2013 Princess Cruise Lines partnered with UIEvolution to bring the next generation of in-room entertainment and digital signage.

Not willing to take a standard, traditional approach, Princess Cruise Lines wanted to bring an experience unrivaled in Cruise and Hospitality with a clear platform to build to their future vision of technology. 

The result was an HTML5-based TV solution designed to improve the passenger experience. The smart, interactive TVs can be extended to support a host of innovative features for passenger and crew TVs. These include screen shifting live TV; transferring movies and music to the passenger’s smartphone or tablet; onboard digital signage and mapping; dining menus; and the ability to book onboard activities from in-cabin TVs, smartphones or personal mobile devices.

As the primary designer on the project, I led the design under the guidance of my creative leadership team. In addition, I created the overall user flow, visual style guide, and user interface design. 

The project launched in June 2013.

USER JOURNEY

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CONCEPTS

WIREFRAMES

VISUAL DESIGN

Designed the user interface for the overall product. I also developed a visual style guide for ease of design implementation with UIEvolution's engineering team.

Designed the user interface for the overall product. I also developed a visual style guide for ease of design implementation with UIEvolution's engineering team.

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…a simple-to-use library of TV shows and movies along with live television channels, music stations and information like local weather and a map of the ship’s position…

Add it to the list of positive things to say about taking a cruise.

- Tom Stieghorst, Travel Weekly

…a simple-to-use library of TV shows and movies along with live television channels, music stations and information like local weather and a map of the ship’s position…

Add it to the list of positive things to say about taking a cruise.

- Tom Stieghorst, Travel Weekly

WAYFINDING AND APPLICATIONS

I also created the UI for interactive display applications that are used as part of the TV system as well as across the ship on digital signage.

I also created the UI for interactive display applications that are used as part of the TV system as well as across the ship on digital signage.

LAUNCH

The Royal Princess launched in June 2013 to exemplary reviews after being christened by Catherine, Duchess of Cambridge. The Guest Evolution platform will be used for further development into other Princess Cruises ships.

The Royal Princess launched in June 2013 to exemplary reviews after being christened by Catherine, Duchess of Cambridge. The Guest Evolution platform will be used for further development into other Princess Cruises ships.

Dwight Battle

Dwight Battle

Dwight Battle

Dwight Battle

Let's get in touch.

hello@dwightbattle.com
(425) 466-3401

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